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Website · Consultation · CRM

A smart-home studio, shown properly

Client

Cinema Systems · Toronto & Muskoka, since 1998

Scope

Website · Consultation · CRM

The difference

Looks like the homes it serves · Enquiries ready for the first call · A front door for builders

Cinema Systems · Toronto & Muskoka, since 1998

The result

A site that looks like the homes it serves, with enquiries that arrive ready for the first call

01

Looks like the homes it serves

02

Enquiries ready for the first call

03

A front door for builders

01

The challenge

For almost 30 years Cinema Systems has designed and installed automation, private cinemas, lighting, security and networks for some of the finest homes in Toronto and Muskoka. Its website told a smaller story: a local gadget installer, an empty portfolio, no way in for builders, and an enquiry form that asked nothing useful.

02

What was built

A new cinemasystems.ca with day, evening and cinema scenes, real residences, a page for builders, architects and designers, and a four-step consultation that captures the property, the systems wanted and who's managing the build. Behind it, HQ: a CRM designed around the business, with every enquiry on one board, builders linked to the leads they send, and client visits and system checks in one calendar.

03

What changed

The website now feels like the work, and every enquiry arrives with the details Morgan needs to qualify it. Builders have their own way to register a project.

Inside the system

The screens they use every day.

Visit the live site
cinemasystems.ca: day, evening and cinema scenes for Toronto and Muskoka's finest homes
01 cinemasystems.ca: day, evening and cinema scenes for Toronto and Muskoka's finest homes
The same calm, crafted feel on a phone
02 The same calm, crafted feel on a phone
HQ, the CRM designed for Cinema Systems: every enquiry on one board, from new to won
03 HQ, the CRM designed for Cinema Systems: every enquiry on one board, from new to won
A lead in full: the property, the systems wanted, the builder, and one-tap call, email and maps
04 A lead in full: the property, the systems wanted, the builder, and one-tap call, email and maps
The same lead on a phone, for job sites
05 The same lead on a phone, for job sites
Client visits, system checks and updates, with a nudge when it's time to get in touch
06 Client visits, system checks and updates, with a nudge when it's time to get in touch
Builders and trades: who sends the work, and what's on their sites
07 Builders and trades: who sends the work, and what's on their sites
Where the work comes from: project type, region and the systems most asked for
08 Where the work comes from: project type, region and the systems most asked for

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